1. Creative Control: Advertising your business on Facebook is a great way to avoid ad fatigue. You have the flexibility to try new creative whenever you please and go to market with new images quicker with less work.
2. Enhanced Targeting: Facebook Ads has a tool called look-alike audiences to help find similar customer base, and are likely to be interested in your business or product. Now you can use your own data, combined with Facebook’s for a larger more targeted audience.
3. A/B Testing Capabilities: Facebook offers advertisers the ability to split test your ads. You can create different ad sets within a campaign to test different images, targeting and copy. This allows you to gain valuable insight on what’s really working.
In short, Facebook advertising allows business to increase their brand awareness and sales through enhanced targeting and creative flexibility.