Facebook offers a suite of built-in tools to help marketers identify, analyze, and ultimately reach their target audience. For Facebook Marketers looking to go the extra mile in audience research, these three free tools are great ways to identify and define exactly who should make up your target audience.
1. Google Social Analytics: Google Analytics new social reporting feature allows you to add social media results as well. It can tell you how many people are talking about your website as well as how many people interacted with your sire.
2. SumAll: Combines a user’s Twitter, Facebook and Google Plus sites into one dashboard giving an overall picture of how social media users are interacting with their posts.
3. Twitter Analytics: Allows you to see how many impressions each tweet receives, engagements with those tweets, and the engagement rate for each tweet.
Facebook’s Audience Insights should be your first stop when doing audience research, but these tools can be a complement to the data Facebook provides.