There are plenty of states relating to Facebook advertising but most are meaningless for a business owner advertising on Facebook. Here are a few statistics that will put your advertising strategies in perspective and help you make better decisions regarding Facebook Marketing.
1. Relevance Score: Relevance Scores affect Facebook’s willingness to display your ad in users newsfeeds as well as how much your pay to display it and how many people will click it. Ads with relevance score of 3 are on average 73% more expensive than those with a score of 8. Ads with relevance score of 8 receive 115% more clicks than ads with the score of 3.
2. Frequency: Showing your ad too often reduces its effectiveness and alienates audience from your brand. Ads with frequency of 9 had a -49.87% CTR drop and 161.15% increase in CPC.
3. Buying Facebook Likes: Buying likes is a way to quickly buildup members and make your page look popular. There are countless companies offering x amount of Likes at a ridiculously low cost, but are those fans worth it? Natural Likes have an average of 149% higher reach than purchased ones. Natural Likes also generate 200% more shares and 187% more comments.
For more stats on how to improve your Facebook marketing, contact us today!