From Black Friday-on, consumers are ready to spend. For Facebook Ad Marketers, it is important to take advantage of the next few weeks leading up to Christmas. Crafting a Facebook Marketing Strategy for the holidays is a no-brainer for marketers who hope to tap into the increased spending habits of their target consumers.
Facebook is offering five key holiday marketing tips for getting the most out of insanely competitive News Feeds this holiday season.
Here are some of their tips and techniques:
1. Plan ahead: Develop a strategy with time to spare. Facebook Ads get super competitive during the holiday season, which means longer ad approval times (and higher costs).
2. Use link ads: Link ads featuring large, clickable images, text and call-to-action buttons direct people from their desktops to any page of your site in just one simple click.
3. Improve your creative: Create posts with holiday themes to really connect with your customers and show you’re brand is in the holiday spirit.
4. Target your ads: Test different content, images and promotions for separate audiences to ensure you are reaching the right customers.
5. Know what’s working, change what isn’t: monitor and track tour ads performance with the Facebook Ads Manager. This will help you test your strategy to maximize your ROI.
So lets get out there and make this holiday season count!