Case Study

Athletes, Celebrities, Brands, and Corporations are starting to embrace social media as a legitimate means to deliver their message and become known. Cener Social Media strongly believes that fully understanding and utilizing social media is extremely important to those in the sports and entertainment industry. Those who are waiting are missing out on an incredible opportunity to interact with your fan or customer base.

Aaron Peirsol, known as the greatest backstroke swimmer in Olympic history, came to Cener Social Media with the goal of expanding his fan base and promoting his annual event, Race For The Oceans. Aaron and his team recognized the power of social media and wanted to take advantage of the opportunity to interact with his fans directly. We crafted a social marketing campaign that aligned with his goals and had proven success in the sports industry. Cener Social Media developed Aaron Peirsol’s Race For The Oceans Facebook Fan Page.

Cener Social Media was responsible for custom Facebook Page design, Facebook Fan Page Management, and custom Social Marketing Campaigns. The Facebook Fan Page was designed to be the community base for Aaron’s Fans. The Race For The Oceans Facebook Fan Page was one of the first pages that featured our unique design style. Unlike the vast majority of Pages, Aaron Peirsol’s Race For The Oceans has a fully customized, branded Facebook Fan Page layout. Cener Social Media’s unique design style effectively removes the limitations Facebook has placed on page design!

Cener Social Media recognized that fans go crazy for any type of one-on-one interaction between the fan and the athlete (or celebrity, product, or brand). When fans or customers feel like they are actively involved with the subject, they have more positive feelings towards it. By utilizing Social Media, you have the opportunity to enable these sorts of interactions all day, every day. With Aaron Peirsol’s Race For The Oceans, fans came in great numbers to have exclusive access to Aaron’s updates. We quickly grew to over 15,000 fans with a strong community that featured many active fans.

Cener Social Media love being responsible for Facebook Fan Page Management as we get to follow our clients’ sporting events in order to be the first to break the news. To give the fans the sense of closeness to Aaron Peirsol and the Race For The Oceans Event, we offered live updates from Aaron at huge events like the USA Swim Nationals and FINA Swim World Championships. The responses were overwhelming. As results came in, interactions on the Race For The Oceans Facebook Fan Page skyrocketed. Aaron Peirsol broke a World Record and we immediately updated the page letting the fans know. As our updates broke, it took less than one minute to see a huge surge in likes, comments, and overall fan interactions.

With such a large and loyal fan base, we could push other opportunities, such as booking Aaron for an appearance or scheduling an appointment, to a large number of interested fans. A Facebook Fan Page is a highly targeted population – they all have a predetermined interest in the subject. Cener Social Media offered their services in web design and development and created Aaron Peirsol’s Official Website. The website was also fully integrated with Aaron’s other social media presences, specifically with a live stream of activity from the Facebook Fan Page.

So what was the return on investment (ROI) for Aaron Peirsol and the Race For The Oceans Event?

• Increase in registrations for Race For The Oceans Event
• 15,000+ Fan Base
• Loyal and Active Community
• Direct Messaging Opportunities to an interested population
• Quick Placement onto 1st page of Google Search Results for our keywords
• Increased traffic to AaronPeirsol.com
• Creation of an Aaron Peirsol Online Empire

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