Facebook Marketing Expert

Facebook Ads Tutorial: Flex Targeting to Narrow Audience Explained

Simply put, “flex targeting”, also known as “intersecting” or the “narrow audience tool”,  allows you to create laser-focused high-converting Facebook ads, when implemented properly. Before you go crazy and start creating insanely targeted ads with the information I’m going to give you, here are the prerequisites: You have to have a Facebook Ads account You have […]

Automated Facebook Ads Comment Moderation Using Page Settings

Justin Cener here with a quick but powerful tip to keep your Facebook Ads working perfectly. This is going to save you a lot of time, frustration, and, most importantly, headaches. I’m going to show you how to setup automatic page moderation and more specifically, post moderation in terms of comments that are getting posted to […]

Advanced Facebook Ad Targeting

To acheive the greates return on your Facebook advertising investment, you need to understand your target audience. Use the following tips to keep your cost per click low and conversion rates high. 1. Research Audience Data: Using the search tool bar, type the phrase “pages likes by people who like X page”. This will allow […]

The Ideal Sequencing of Video Facebook Ads and Photo Facebook Ads

Last November Facebook conducted an eight day study, two four day phases, where they tested three sequencing strategies in both desktop and mobile News Feeds. Each group was targeted with a single ad, either a video or photo: • Video ad followed by photo ad (photo is the same as the thumbnail of the video) […]

Facebook Introduces Multi-Product Ads And Enhanced Custom Audiences

To help business continue to drive conversions, Facebook announced two new enhancements that make marketing on Facebook even more powerful. Get ready, this new ad type is a game changer! Facebook now allows marketers to provide multiple offsite links to showcase multiple products at once, in one Facebook Ad. Multi-product ads allow you to showcase […]

Beyond The Clicks: Measuring The True Effectiveness of Facebook Ads

A new measurement tool announced by Facebook on January 27th, 2014 will allow marketers to truly determine the reach and effectiveness of their Facebook Ads Campaign as a whole. Lift Measurement is basically a metric that determines additional reach and/or sales caused by an ad’s effect throughout a lifetime of that ad. It’s a different […]

Facebook Offers Targeting Segment for Super Bowl Advertisers

The Super Bowl is “Christmas Day” for advertisers, its one of the only times you will hear about people watching something just for the commercials. Advertisers spend months brainstorming how to reach their target audience for the “Big Game” and Facebook may have just changed the strategy altogether. Your Facebook Ads Strategy now has an […]

3 Free Tools To Define Your Target Audience On Facebook

Facebook offers a suite of built-in tools to help marketers identify, analyze, and ultimately reach their target audience. For Facebook Marketers looking to go the extra mile in audience research, these three free tools are great ways to identify and define exactly who should make up your target audience. 1. Google Social Analytics: Google Analytics […]

Facebook Provides More Data For Advertisers Using Conversion Pixels

Typically, when Facebook advertisers use Conversion Pixels, they see when the pixels were fired. Recently, Facebook made it possible to see when the pixels were fired, the time the pixel was fired, the referral for the pixel and the device from which the pixel was fired. If you’re a Facebook Marketer, more data = higher […]

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