Facebook Ads And Shopify Expert
Website Conversion Photo Posts are easily the number one Facebook Ad objective available to marketers. It’s imperative that anyone doing anything on Facebook Ads understands how to unlock this somewhat hidden functionality. The Website Conversion Photo Post is a hybrid ad type combining the Website Conversion objective (which leverages the super powerful FB Pixel) and […]
Things change pretty quick in the Facebook world and marketers need to keep up with the rapid growth. In 2008 when the first social media network was “just a passing fad” there were about 50 million users. Today thee are nearly 1.4 billion users worldwide. The USA and Canada is now just a subset of […]
Users beware, there is a new Facebook Scam going around asking users to verify their accounts. It shows up as a notification like the one below, and once granted access, allows the hijacker full control of the page. If you have any doubts at all about the source of the page verification message you’ve received, […]
1. Creative Control: Advertising your business on Facebook is a great way to avoid ad fatigue. You have the flexibility to try new creative whenever you please and go to market with new images quicker with less work. 2. Enhanced Targeting: Facebook Ads has a tool called look-alike audiences to help find similar customer base, […]
Last November Facebook conducted an eight day study, two four day phases, where they tested three sequencing strategies in both desktop and mobile News Feeds. Each group was targeted with a single ad, either a video or photo: • Video ad followed by photo ad (photo is the same as the thumbnail of the video) […]
When an ad is served, it means that a publisher has told its system to deliver an ad. The ad can be shown in a place where a lot of people see it, like on a website homepage, or it can appear further down at the bottom of the page where no one sees it. […]
To help business continue to drive conversions, Facebook announced two new enhancements that make marketing on Facebook even more powerful. Get ready, this new ad type is a game changer! Facebook now allows marketers to provide multiple offsite links to showcase multiple products at once, in one Facebook Ad. Multi-product ads allow you to showcase […]
Facebook has recently responded to requests for better targeting and more intelligence by introducing ways to target posts, remove posts that are no longer relevant, and identify popular link that you haven’t shared on your page. These new features will be nice additions to your Facebook Marketing Strategy. Interest Targeting: Allows you to target smaller […]
Just released for 2015 – the totally updated Facebook Cheat Sheet including all image sizes, dimensions, and guidelines. If you’re a Facebook Marketer, save this cheat sheet ASAP! Included below is the Facebook Cover Photo Dimensions, Facebook Profile Photo Dimensions, Photo Post Ad Sizes, and much more.
The term expert or ninja gets thrown around a lot these days. It seems like everyone and their dog wants to pitch themselves as a social media expert. I like to put up or shut up, so here’s just a few of my current campaigns running as of early December 2014. ALL of these ads […]