ShopRunner, a service that offers free 2-day shipping across the world’s most popular online stores, partnered with Cener Social Media to create a strong social media presence for their national launch. Through consultation and discovery, the prominent goal was to drive signups and promote sharing. With a focus on Facebook, we designed five custom FBML tabs to expand the functionality of the ShopRunner Facebook Page. Custom Page Tabs were developed to enable signup for the ShopRunner service, one-click sharing, YouTube integration, and more.

Custom Twitter and YouTube branding was also performed. A Facebook and Twitter Contest, focusing on retweets on Twitter, was also implemented utilizing both networks to drive sharing and traffic. Cener Social Media was retained for ongoing Social Media Consultation and Strategy.

ShopRunner on Facebook
ShopRunner on Twitter
ShopRunner on YouTube