With an ambitious goal of breaking the Guinness World Record for the Largest Swimming Lesson, the WLSL Event Organizers needed to mobilize a large amount of participants, instructors, and volunteers. To do this, they turned to Cener Social Media to develop a social media marketing initiative. Cener Social Media developed a feature-filled, WordPress driven website for The World’s Largest Swimming Lesson. This site featured a countdown clock which ticked down the seconds to the start of the event, host location registration information and forms, a location database which had over 200+ locations worldwide, and facebook integration.

A Facebook Fan Page and Twitter were custom designed and implemented, with Facebook acting as the social media hub for this worldwide event. With an aggressive schedule of updates across Facebook, Twitter, and the Official Website, The World’s Largest Swimming Lesson gathered over 200 locations worldwide, including locations in South Korea, Germany, the Philippines, Lebanon, the United Arab Emirates, Zambia, and 35 states across America. As the event day grew closer, the Facebook community erupted in activity and was a valuable medium for communicating with both host locations and potential participants.

On June 3rd, 2010, The World’s Largest Swimming Lesson kicked off at 10:00am EST across locations worldwide. During the event, Cener Social Media provided live, minute-by-minute updates, pictures, and video from locations across the globe. A few hours later, The WLSL team achieved their goal of breaking the Guinness World Record for The World’s Largest Swimming Lesson.

Facebook Fan Page
The World’s Largest Swimming Lesson Official Site
Follow @TheWLSL on Twitter

Cener Social Media partnered with Larysa DiDio, a popular fitness personality in the Northeast United States, in an effort to expand Larys’a online presence. After consulting with Larysa and determining her brand’s vision and goals, we developed a social media marketing plan that centered around a Facebook Fan Page and WordPress Blog. Larysa has a strong desire to help people of all ages become fit and have fun doing it and thus, Larysa’s Facebook Fit Club was created as the home hub of Larysa’s social media empire.

After reviewing Larysa’s target markets, Cener Social Media effectively targeted potential Facebook Fans by geographic location and grew the Facebook Fit Club to a strong community made of up her target markets. In conjunction with multiple blog posts each week, ranging from video workouts to recipes, Larysa has developed a strong social media presence with a loyal and dedicated community. We’ve since expanded Larysa’s empire onto Twitter and her brand is now reaching thousands more resulting in more customers and media exposure.

Larysa’s Facebook Fit Club
Larysa Fit Blog
Follow @LarysaFit on Twitter

Cener Social Media partnered with Premio Foods in August 2009 to create and manage a fully featured social media program. A brand new, user submission-based recipe website was created as the social home of Premio Foods. PremioRecipes.com allows users to upload their own recipes, view hundreds of Premio-Based Recipes, rate other recipes, and join Premio’s Recipe Club.

Cener Social Media launched Premio Foods presences on Facebook and Twitter in September 2009. Fans and followers began flocking to Premio Foods’ social media presences and were highly receptive to Premio’s “They Win, We Win” social marketing campaign. All Facebook Fans were urged to “root for our home teams each Sunday” in order to win an exclusive Buy One Get One Free Premio Coupon. Other exciting social marketing initiatives are planned to coincide with the 2009 NFL Season and the 2009 MLB Playoffs.

Premio Foods on Facebook
@PremioFoods on Twitter
Premio Recipes

The best Olympic backstroker of all time, Aaron Peirsol, wanted to grow his brand, image, and annual charity event, Race For The Oceans. Cener Social Media crafted a unique social media campaign that was based around a Facebook Fan Page and integrated website. Within weeks of the initial launch, Aaron Peirsol’s Race For The Oceans had over 15,000 fans, countless interactions, and a fan base filled with loyal, passionate Peirsol Fans!

Cener Social Media was responsible for the design, implementation, and daily updating of Aaron Peirsol’s Race For The Oceans Facebook Page. Exciting marketing initiatives were run with the goal of increasing exposure to Aaron Peirsol’s annual event. Race For The Oceans on Facebook showcased the power of an interested fan base. During events such as the US Swim National Championships and FINA Swim World Championships, news broke of Aaron’s results first on Facebook and was immediately followed up by a string of “likes,” comments, and congratulations from fans.

Aaron Peirsol’s Official Website
Aaron Peirsol’s Race For The Oceans on Facebook

Cener Social Media partnered with PMG Aquatics in September 2009 to create and manage their social media efforts. Fully branded Facebook and Twitter presences were created. Cener Social Media’s unique Facebook Page Design techniques gives PMG Aquatics a website-like look inside of Facebook. Along with the design and implementation of the social networking pages, Cener Social Media also handles daily updating, event promotion, and live event updates for all of PMG Aquatics’ athletes and events. Social Media Integrations are planned for the future website of PMG Aquatics.

The marketing plan for PMG Aquatics was centered around Twitter for a wide reaching outlet for news surrounding PMG Aquatics’ athletes. On a daily basis, PMG Aquatics news is spread through a wide social graph and articles are clicked on by a diverse population. All of this activity is fully traceable.

@PMGAquatics on Twitter
PMG Aquatics on Facebook