Cinemagraphs are still photographs in which a minor and repeated movement occurs. You might know them by another name… GIFs! They wbecame popular in the advertising world over the past two years or so and Facebook is roll out their own ad product featuring good old GIFs.
The new ads are strangely entrancing, enough to catch your eye and stop you from scrolling farther down your Facebook feed. Marketers, this is a Facebook Ads advancement that could be significant.
“Because of auto play, brands need to be doing more with this stuff. This is something that plays out with the motion in the feed that’s cool.” says one Facebook advertising executive. He has seen a guide produced by Facebook for marketers called “Hacking Facebook Auto play” and says that we are going to start seeing a ton of these on Facebook.
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