Aaron Peirsol’s Race For The Oceans

The best Olympic backstroker of all time, Aaron Peirsol, wanted to grow his brand, image, and annual charity event, Race For The Oceans. Cener Social Media crafted a unique social media campaign that was based around a Facebook Fan Page and integrated website. Within weeks of the initial launch, Aaron Peirsol’s Race For The Oceans had over 15,000 fans, countless interactions, and a fan base filled with loyal, passionate Peirsol Fans!

Cener Social Media was responsible for the design, implementation, and daily updating of Aaron Peirsol’s Race For The Oceans Facebook Page. Exciting marketing initiatives were run with the goal of increasing exposure to Aaron Peirsol’s annual event. Race For The Oceans on Facebook showcased the power of an interested fan base. During events such as the US Swim National Championships and FINA Swim World Championships, news broke of Aaron’s results first on Facebook and was immediately followed up by a string of “likes,” comments, and congratulations from fans.

Aaron Peirsol’s Official Website
Aaron Peirsol’s Race For The Oceans on Facebook