At this point in the game, we realize that if your not paying for Facebook ads, the likelihood of a small business getting in front of its target audience isn’t high. The good news is, if you’re willing to pay just a little, there are a number of steps you can take in creating your video content that will offer tremendous return.
1. Selecting your still image: Although it sounds basic, its vital that it represents the importance of your video in order to capture potential viewers attention. When scrolling through their monotonous Facebook feed, viewers need to come upon your ad saying, “wait, what the heck is this?”
2. Leave the imperfections: When making your video, it may not come out perfect, but that ok, leave it that way! Their have been many videos that went viral solely because things didn’t go right. You may be thinking, that your video would be going viral for the wrong reasons, but viral is viral and that means more people seeing it!
3. Interact: Make sure to comment back to users and give people a reason to comment back. With more interaction on the post, users friends will see this interaction in their feeds and be more inclined to click thereby driving your video to the top of Facebooks priority.
4. Clean the feed carefully: Although you may feel the need to go through and hide every negative post, it may not always be the best way. For the most part, its better to interact with the negative user because it shows you are paying attention and that you will defend your brand. Of course their are some comments that just need to be deleted for example racial slurs or profanity, but other than that, have some fun with it and try to turn it around!
For more information on creating your Facebook video ad, contact us today.