Are you ready for self-serve advertising on Instagram? The below screenshot was taken today, showing the Facebook Ads Manager’s newest placement option: Instagram. Apparently, this was a bug in Facebook’s system and should not have been rolled out. The new placement was quickly removed, but this is hard evidence that Instagram Ads are coming.
This is great news for Facebook Advertisers. First off, the ability to create Instagram ads directly in Facebook’s self-serve Ads Manager means the learning curve will not be steep. And who doesn’t want to reach a potential 1 Billion+ person audience tied in with Facebook’s amazing targeting engine. For marketers with visually appealing products, this means game on!
Questions still remain, specifically, will the ads be clickable inside Instagram… but get ready for Instagram Ads.