Measuring success on your Facebook Ads can be very complex. If you are only looking at how many clicks you got, you may be overlooking important data.
There are a lot of options when it comes to reporting tools and metrics and some carry more weight than others. Here are three metrics that can help you define a successful Facebook ad.
1. Cost per Conversion: Conversions are wonderful but they need to be financially worth it. Keep track of your range of costs and make a rule for yourself on when to adjust your bidding.
2. Relevance Scores: These scores affect how much Facebook shows your ad, the priority they give to it, and the cost. Since Facebook was using this tool behind the scenes before being recently rolled out to advertisers, it is a good way to tell how your audience is perceiving your ad.
3. Frequency: Frequency tells you how often users see the same ad. Ideally you would like the amount of times a user sees your ad to be 1. If you are paying to show your ads over and over to the same people who don’t convert, that is not a successful campaign.
While factors like impressions and click-through rates do matter, they should not be the only metrics being looked at. Contact us today to find out more about measuring Facebook Ad success.