With an ambitious goal of breaking the Guinness World Record for the Largest Swimming Lesson, the WLSL Event Organizers needed to mobilize a large amount of participants, instructors, and volunteers. To do this, they turned to Cener Social Media to develop a social media marketing initiative. Cener Social Media developed a feature-filled, WordPress driven website for The World’s Largest Swimming Lesson. This site featured a countdown clock which ticked down the seconds to the start of the event, host location registration information and forms, a location database which had over 200+ locations worldwide, and facebook integration.
A Facebook Fan Page and Twitter were custom designed and implemented, with Facebook acting as the social media hub for this worldwide event. With an aggressive schedule of updates across Facebook, Twitter, and the Official Website, The World’s Largest Swimming Lesson gathered over 200 locations worldwide, including locations in South Korea, Germany, the Philippines, Lebanon, the United Arab Emirates, Zambia, and 35 states across America. As the event day grew closer, the Facebook community erupted in activity and was a valuable medium for communicating with both host locations and potential participants.
On June 3rd, 2010, The World’s Largest Swimming Lesson kicked off at 10:00am EST across locations worldwide. During the event, Cener Social Media provided live, minute-by-minute updates, pictures, and video from locations across the globe. A few hours later, The WLSL team achieved their goal of breaking the Guinness World Record for The World’s Largest Swimming Lesson.