Cener Social Media Client Identified As Social Media Success

The Examiner published an article on businesses’ use of Social Media and identified Cener Social Media client Larysa’s Fit Club as one example of a business that has done so successfully. To Succeed With Social Media, Businesses Need Goals, published January 12, 2011, examines particular uses and examples of successful Social Media Marketing.

The article goes on to describe how has enabled Larysa to further establish herself as an expert in her field. Social Media is a powerful tool to establish overall branding, and Larysa has done just that by branding herself as an expert in all things physical fitness. Her community spans across Facebook, Twitter, and the Larysa Fit Blog and is filled with valuable tips and content that showcase Larysa’s expertise and personality. Her fans and followers gain value from her content, and thus, Larysa gains value back from them. As her community grows, so does her potential customer base, opportunities, and impressions on her and her services.

“Establish yourself as an expert: There are many businesses where customers are specifically looking for someone who is known to be an expert in the field. These include financial planning firms, insurance agencies, and health and fitness facilities, among others. By producing quality content that establishes you (and your business) as a category leader, you give your customers confidence in your abilities, and give potential customers a reason to give your business a try. Larysa Didio — who co-owns PFX Fitness in Pleasantville with her husband Steven — has successfully used social media to highlight her expertise as an expert consultant in nutrition and healthful living. Didio produces useful videos, writes articles and doses out valuable advice to her community of more than 1,400 on her Larysa’s Fit Club Facebook page that ties in with a well-produced and frequently updated website and blog. Didio is frequently interviewed for news articles and television segments — further building the strength of her brand.”

Read the original article here.

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What’s Not Allowed on a Static FBML Custom Facebook Page Design

Every business has come to realize that having a branded, well thought out Facebook presence is a necessity in today’s marketing environment. The main barrier of entry, in this marketing space, is the requirement to learn how to design a custom Facebook Page.

Previously, we listed at What You Can Do On A Static FBML Custom Facebook Fan Page. With so many variations of Pages out there, it isn’t exactly clear what is and is not possible on a Static FBML Custom Facebook Page Design.

You Can Not:
Autoplay a YouTube Video/Video or Flash
Use Javascript (FBJS is a variation of Javascript)
Use PHP
Use iFrames
Use any jQuery/MooTools/JS Libraries
(Coming Soon) Exceed 520px in Width

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What You Can Do On A Static FBML Custom Facebook Fan Page

Custom Facebook Fan Pages have become an absolute necessity for businesses of all shapes and sizes. You can no longer rely on attracting customers to your website or shop. In today’s social world, you must go to where your customers already are. With close to 500 Million Active Users, Facebook is, without a doubt, where your customers are. Recent research has found that 67%, or 2 out of 3, consumers who follow a brand on Facebook or Twitter are more likely to become customers. That’s an astounding statistic that marketers and business owners must realize – FAST!

The greatest barrier of entry for a custom Facebook Fan Page is Facebook’s proprietary markup langauge, FBML. Cener Social Media has compiled a list of what functionalities you can include on your Static FBML Facebook Fan Page.

You Can:
Add an unlimited amount of Static FBML Tabs
Embed a YouTube Video
Embed a Flickr Slideshow
Add you Company Logo (or any graphic you want!)
Link to your Company Website (or link to anywhere you want!)
Use FBML (Facebook Markup Language)
Use limited forms of HTML
Use limited forms of CSS
Create an Image Gallery
Embed a Vimeo Video
Create a Newsletter Signup Form
Take Hotel/Motel Reservations
Create a Facebook Style Popup Box
Create a Contact Us Form
Embed Facebook’s Share Button
Use FBJS (Facebook Javascript) to emulate Javascript
Create animations using FBJS
Add a Page Navigation
Create Multiple Pages inside a Single Static FBML Tab
Embed a Flash Movie or Animation
Hide Content from Non-Fans
Set any Static FBML Tab as the Landing Tab for the Page

Take a look at some of Cener Social Media’s work to see some of the above in action!

This list is really just the tip of the iceberg. Contact Cener Social Media today and start marketing the right way on Facebook!

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