Cener Social Media Client Identified As Social Media Success

The Examiner published an article on businesses’ use of Social Media and identified Cener Social Media client Larysa’s Fit Club as one example of a business that has done so successfully. To Succeed With Social Media, Businesses Need Goals, published January 12, 2011, examines particular uses and examples of successful Social Media Marketing.

The article goes on to describe how has enabled Larysa to further establish herself as an expert in her field. Social Media is a powerful tool to establish overall branding, and Larysa has done just that by branding herself as an expert in all things physical fitness. Her community spans across Facebook, Twitter, and the Larysa Fit Blog and is filled with valuable tips and content that showcase Larysa’s expertise and personality. Her fans and followers gain value from her content, and thus, Larysa gains value back from them. As her community grows, so does her potential customer base, opportunities, and impressions on her and her services.

“Establish yourself as an expert: There are many businesses where customers are specifically looking for someone who is known to be an expert in the field. These include financial planning firms, insurance agencies, and health and fitness facilities, among others. By producing quality content that establishes you (and your business) as a category leader, you give your customers confidence in your abilities, and give potential customers a reason to give your business a try. Larysa Didio — who co-owns PFX Fitness in Pleasantville with her husband Steven — has successfully used social media to highlight her expertise as an expert consultant in nutrition and healthful living. Didio produces useful videos, writes articles and doses out valuable advice to her community of more than 1,400 on her Larysa’s Fit Club Facebook page that ties in with a well-produced and frequently updated website and blog. Didio is frequently interviewed for news articles and television segments — further building the strength of her brand.”

Read the original article here.

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WARNING: Facebook Virus Spreading via Fake Image Link in Messages

Over the past week, a virus has been spreading across Facebook. It comes in the form of a link that appears to be a picture hosted on Facebook and at first glance, it looks pretty similar to a legitimate Facebook Picture link. The link appears to lead to a .jpg, but actually loads a .exe that can exploit weaknesses on your system. If you see any suspicious links, make sure they are from facebook.com as the virus has been spreading with a domain like “album.facebook-photo .info” and other domains that are supposed to trick the user into thinking they are from Facebook.

A real Facebook Image link would look like this: http://www.facebook.com/photo.php?pid=67815&op=1&o=global&view=global&subj=202282699383&id=100000683065632

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