Here are some very easy fixes to increase Facebook ad conversion rates without simply increasing as spend. The best part is they are quick and easy to implement.
1. Target followers of similar brands: Find specific brands that share your customer base. By targeting their customer base you can find out more details about your target audience such as age, likes, job titles.
2. Create a custom audience: It costs up to seven times as much to get a new customer than to keep a current customer.
3. Use video: Facebook video has one of the highest engagement metrics that you can use for advertising.
4. Add shareable content: Instead of advertising your product or service directly, run ads to promote interactive content that your users would like to share. Identify content that your target audience engages with and use paid campaigns to promote it to optimal performance.
5. Test different versions: Put a small budget aside to test which ad performs best, then put the rest of the budget towards that specific ad that performed well.
6. Hone your target: Target your ad to a specific group of people. Casting a wide net doesn’t work.
7. Match the message with the destination: Its best to create multiple advertising campaigns and landing pages.
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