Business Transforming Results
Case Study #1: $1.3 Million Monthly Sales, $200K Ad Budget @ 7x ROAS (Fashion Brand)
Main Channels: Facebook, TikTok, Instagram, YouTube, Google Ads
Product Type: Traditional Inventory & Print on Demand (Fashion Niche)
$1.3M Monthly Sales
7x ROAS
$250+ AOV
$5.9M Annual Sales
Summary Of Success
This is a business that has been completely transformed by paid ads – specifically Facebook Ads, Instagram Ads, TikTok Ads, YouTube Ads, and Google Shopping. When you’re an eCommerce entrepreneur, the fastest way to enter any niche or market is through paid ads. If you have great products and a strong, trustworthy store, you’ll be able to immediately compete with giants in your industry.
No surprises here – Facebook Ads were the most valuable and profitable for this fashion and apparel business. Facebook Ads took more than 50% of the monthly budget and we spent as much as $2500/daily there. When things are working on Facebook Ads, the sky is the limit. You can really scale so many different ways with Facebook Ads (and Instagram Ads falls into this category as well).
Scaling by budget works. So does scaling by ad set (horizontal scaling). International scaling works too – just make sure you can fulfill, ship, and deliver to the countries you’re now scaling into. There are tons of ways to scale with Facebook Ads and we took advantage of each and every strategy to expand this client into 7 figures monthly. It’s safe to say that without Facebook and Instagram Ads, that massive milestone would not have been achieved so quickly.
Google/YouTube also took up a big portion of the spend – ROAS was over 10x. We spent $103,000 to return $1.04 Million in sales! We consistently saw Google ROAS rise as we continued to scale on Facebook (post ad search effect). This is a phenomenon we see across tons of different coaching students. When you start to run ads at scale on Facebook (and Instagram), you naturally will see an increase in search volume. We call this the post ad search effect and it’s basically the idea that you see something on Facebook and you eventually go to Google to learn more. TikTok took a small portion of the budget, but is becoming more profitable monthly.
The business has been completely transformed through paid ads and the sky is the limit now. Further scaling will take this brand to even bigger milestones. Scaling 101 says when you have something that works, do more of it. Apply that to paid ads: when your ads are working, run more of the same aka raise the budgets and scale harder!
Key Takeaways
Key Takeaway #1: Diversify your traffic not only to lower risk, but to scale efficiently. Start Facebook, move to Google with winners, TikTok after that.
Key Takeaway #2: Don’t be afraid to scale aggressively – scaling is your reward of having a great product.
Key Takeaway #3: Print on Demand can easily add new profitable products to any existing catalog.
Case Study #2: $720,000 Monthly Sales, $75K Monthly Ad Budget @ 7-10X ROAS (Footwear Brand)
Main Channels: Facebook, TikTok, Instagram, Google
Product Type: Traditional Inventory & Print on Demand (Footwear Niche)
$720K Monthly Sales
7-10x ROAS
400% YoY Gain
Massive AOV
Summary Of Success
Through a multi channel approach including Facebook Ads, Google Ads, Instagram Ads, and YouTube Ads, this brand was able to immediately compete with the biggest names in the apparel and footwear space. A focus was made on updating the store’s look and feel to be more trustworthy and resemble popular competitors in the space.
Conversion rates quickly increased, which is incredibly valuable. If your conversion rate is 1%, for example, you’d be pretty upset with your store’s performance. That means 1 in every 100 visitors convert into sales. Imagine if you changed that rate from 1% to 3% or 5% or more… there is serious money to be made just by making slight, incremental changes to your eCommerce store. This means branding, colors, layout, ux/ui, etc. All of it is super important when it comes to making more sales without spending even a single extra dollar on ads.
This eCom store saw significant month-over-month gains with rising profit margins and rising ROAS. It was not uncommon to see 10x ROAS days throughout the scaling process with many months over 5-7x ROAS. As we continued to see paid ad success, overall revenue grew significantly and ads were scaled fast. Remember, Scaling 101 says if you have something that works, do more of it. Strike when the iron is hot. In other words, spend money on the ads that are working – they are your reward!
With increased attention on the brand, Print on Demand products started becoming top sellers along with footwear. Before working with me, there were zero Print on Demand products in this store. This again goes to show that print on demand can easily be added to any storefront and is one of the best, if not the #1, business model out there right now.
This store took User Generated Content super seriously and implemented our UGC strategies to significantly boost the number of positive reviews received. These were then implemented across marketing channels – they were used in Facebook Ads, Instagram Ads, TikTok Ads, on the storefront as product reviews, in email marketing, and in social media. UGC is always a smart investment for eCom stores so don’t forget about getting those reviews. Incentivizing customers to leave reviews is fine too – it’s always worth it profit-wise!
Key Takeaways
Key Takeaway #1: Look for clues in what creative will work in ads by analyzing organic social media content that the brand has already posted.
Key Takeaway #2: Test higher ticket products as upsells – they surprisingly convert well.
Key Takeaway #3: Scale fast when things are working. Scaling is your reward so when you can scale, be sure to take full advantage.
Case Study #3: $1 Million+ In Monthly Sales, $12M Annual Via Email, SMS Marketing, & Paid Ads (Home Decor)
Main Channels: Klaviyo Email, Klaviyo SMS, Facebook, TikTok, Instagram, Google, YouTube
Product Type: Traditional Inventory (Home Decor Niche)
$1M+ Monthly Sales
$12M Annual Sales
Email, SMS, & Ads
7-8X ROAS
Summary Of Success
Email Marketing + SMS Text Message Marketing is a powerful combination for eCommerce. My email marketing and sms text message strategies are proven to drive revenue and profit and that’s exactly what happened for this student’s store.
In the past 12 months, these emails and sms messages for this one brand have generated over $Xx Million in sales. Investing in your email and text message audience is always worth it. When you do it right, you have a money printing machine available 24/7. There is really nothing that can compare especially when you think about the fact that you’re typically paying a fixed cost monthly for your emails and sms costs.
Through extensive split testing, the store implemented high converting email and sms templates that best fit this brand’s product catalog and customer base. This is more than just your typical subject line split testing. We tested the obvious things like subject line, templates, and tone of voice, but what really moved the needle was the less obvious stuff. Testing things like time of day, number of sends per day and per week, emoji use, images in sms text messages – these insights really helped us make everything perfect.
The end result is a multi-million dollar asset for this brand. They can literally write up an email or text message (or both at the same time), press send, and make $10k+ any day, anytime they want. That is business changing. That is life changing. Pair that with advanced Facebook, Instagram, TikTok, and Google Ad Strategies and you can clearly see why this brand can make so much money every single month.
Key Takeaways
Key Takeaway #1: Don’t be afraid of people unsubscribing from your list – they are on your list to be sent to.
Key Takeaway #2: Combine SMS and Email Marketing efforts together instead of considering them separate mediums.
Key Takeaway #3: Use Facebook Retargeting Ads to “clean up” the extra traffic that comes in from email and sms blasts.
Case Study #4: $70,000 Monthly Sales For Personalized Pet Brand
Main Channels: Facebook, TikTok, Instagram, Google, YouTube
Product Type: Personalized Products (Pets Niche)
$70K Monthly Sales
$80+ AOV
1200% YoY Gain
Automation Integrated
Summary Of Success
When Print on Demand Stores want to grow significantly, they come to us – no one does it better, no one has done it longer. We’ve been working at the highest levels of Print on Demand for over 8 years now – that’s a lifetime in the POD industry. We do massive things with Print on Demand. This is exactly what happened with this Personalized Print on Demand Brand.
Product and fulfillment wise, we optimized product and print on demand partner choices to maximize profits and increase automation. The product mix was your typical Print on Demand Products like t-shirts and hoodies for apparel winners and aluminum and canvas wall art for homeware winners. Margins varied, but the homeware products like canvas prints were $100-300+ for the large sizes which is massive!
Pricing gets to be higher for personalized print on demand stores compared to typical POD stores and that is because of “Perceived Value.” The perceived value is a psychological measure of what someone thinks a product is worth. Everyone will have different perceived values, but generally, we can assume that anything personalized will have an across the board effect of raising perceived value for any type of product. This should sound like music to your ears as an eCommerce entrepreneur because you get to charge more for the same exact print on demand products!
We then strategized around the development of an automated personalized print on demand system to free up as much time as possible for the client. With the backend as automated as possible and the team and resources ready to work in volume, it was time to scale the business.
With Personalized Products, you have the advantage of always showing something unique. This brand was able to generate massive amounts of views on their videos because of the wonder and excitement around the possibilities of personalization. Investing in a few good User Generated Video type videos showing the emotional connection to a personalized product is the winning strategy here. These performed at high ROAS across Facebook, Instagram, and YouTube Ads.
Lots of UGC Ads thoroughly tested led to immediate scaling opportunities through Facebook and Instagram Ads. It’s really a simple process – generate the creative, find the best audiences, test ads as cheap as possible, and let the data dictate what to do next. From there, we scaled onto YouTube and Google Ads and had massive results with multiple PMax campaigns inside Google Ads. To date, we’ve hit some massive sales results and we’re still scaling ad spend and profitably spend over $50,000/month for this brand.
Key Takeaways
Key Takeaway #1: Picking the right automated fulfillment partner can dramatically increase profit margins. Some simply charge way too much.
Key Takeaway #2: UGC Ads are still king for all types of apparel and homeware brands. Invest in these and see the results in your ads.
Key Takeaway #3: Increase chances of selling high ticket products with proper homepage merchandising.
Case Study #5: $100K Monthly Sales, 20X ROAS For Men's Underwear Brand
Main Channels: Facebook, TikTok, Instagram, Google, YouTube
Product Type: Traditional Inventory (Men’s Apparel Niche)
$100K Monthly Sales
20X ROAS Monthly
40X ROAS Days
Fast Scaling
Summary Of Success
When it comes to ROAS, or return on ad spend, you can make a ton of money by hitting 3x ROAS, 4x ROAS, or 5x ROAS. With this client, we consistently hit 20x monthly ROAS in one of our most impressive case studies to date. This is just another great example of how you can build any brand you can dream of if you know how to run great paid ads. It’s literally that important and probably the most valuable skill you can have as an entrepreneur today.
Facebook and Instagram Ads are the absolute focus for this brand and we’ve seen entire days at 40x+ ROAS throughout our time with this brand. We’ve had months and months in a row at 15-20x ROAS with even higher spikes on great days. Budgets are continued to be scaled on Facebook and Instagram.
When we work with stores like this, we truly see paid ads as a money printing machine. Want to hit a certain sales target? Spend more on ads. Want to add more profit on a slow day? Spend more on ads. This doesn’t mean that every single ad we launch will be a 40x mega winner, but when you launch in volume, find the winners, cut the losers, and scale the big ones, you will print money on demand with paid ads.
Following the success on Facebook, we immediately scaled this brand to Google Ads, YouTube Ads, and TikTok Ads. Facebook and Instagram remain the best performing ad networks to date. TikTok ads have been next best in terms of performance and we really see a huge potential for scale there, especially during the holidays.
While Google Ads may not be the most profitable, they are definitely the easiest to run so it’s always worth having them in your mix. A simple PMax Campaign can be setup and published in just a few minutes and can last months and months, if not longer. Placements can be extended to YouTube as well through these campaigns so it’s easy to scale out.
A recurring theme across all of our client success stories and case studies is the ability to scale. You want to test everything you can just for the ability to find even one scaleable campaign. With the sheer size of users available on social media, one amazing ad campaign can be scaled for an entire year and make an entire business profitable.
Key Takeaways
Key Takeaway #1: The sky is the limit. When you have a great brand and great ads, results like this (20x+ Monthly ROAS) are possible.
Key Takeaway #2: Scale quickly, strike when the iron is hot. If you’re seeing success on one ad platform, chances are you’ll see success on the others as well.
Key Takeaway #3: Introduce print on demand products as easy upsell opportunities to expand catalog without more ad spend.
Case Study #6: $100K Monthly Sales, $15K Ad Budget @ 6-7X ROAS For Print On Demand Brand
Main Channels: Facebook, TikTok, Instagram, Google, YouTube
Product Type: Print On Demand Apparel (Nurses Niche)
$100K Monthly Sales
Digital + Physical
6X ROAS
Automation Integrated
Summary Of Success
Print on Demand is by far the best business model on the internet today. You get to sell hundreds of different types of products without ever touching a single piece of inventory. You don’t have to order anything upfront, store anything in a warehouse, or hire employees to deal with any of it. The real power of Print on Demand is when you find a niche that loves your products.
This is exactly what happened for this client and their store. The no inventory model was matched with the Nurse Niche (people who are nurses, people who buy gifts for nurses). It’s a massive niche that does well year round, but especially on holidays as gift giving is so prevalent. With Print on Demand, you never have to worry about keeping products in stock or timing things right for the holidays. Everything just works… on demand.
The key, as you probably guessed, is driving paid ads profitably. With this Nurse Store, Facebook Ads, Instagram Ads, and TikTok Ads were the main marketing channels and they all resulted in massive ROAS. With no inventory and the ability to scale ads at will, this store skyrocketed to six figures a month in sales. With little overhead, no inventory cost, and no employees, profit margins were maximized for this business.
To take things to the next level, this Nurse Brand started offering digital products in their store as well. This matched perfectly with Print on Demand – both are no inventory products. Digital items like Nursing Guides and Training Manuals were introduced to the product mix with great results. While Print on Demand still drives a huge portion of the revenue, digital products are quickly becoming a significant piece of this business.
Everything is fully automated inside of Shopify when it comes to both Print on Demand and Digital Products. For the Digital Products, downloads are connected to products so as soon as someone purchases a digital product on the Shopify Storefront, they get an exclusive download link to access it immediately. This immediate fulfillment leads to super happy customers and a very low workload for the store owner.
Key Takeaways
Key Takeaway #1: Pick a niche where you have a personal passion and/or experience.
Key Takeaway #2: Print on Demand brands need to highly focus on Facebook and Instagram.
Key Takeaway #3: Digital Products pairs seamlessly with Print on Demand – both require no physical inventory.
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