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3 Way To Help Your Facebook Ads Organic Reach


In November 2014 Facebook identified three offenses that will leave a brand in danger of losing its organic reach. 1. Posts that solely push people to buy a product or install an app 2. Posts that push people to enter promotions and sweepstakes with no real context 3. Posts that

March 27, 2015 0 Read More

5 Tips For Creating Effective Facebook Video Ads


As part of its Q4 earnings call, Facebook announced that 3 billion videos are viewed on its site each day. However, many marketers are still struggling with how they can maximize the platform. Here are a few pointers: 1. The 3 second rule: Facebook defines a video view as a

March 26, 2015 0 Read More

How to Choose the Best Call-To-Action Buttons For Facebook Ads


Selecting a call to action buttons requires considering your target audience as well as your link objective. What will users be required to do after clicking on the button? Who are the users? Page followers? Qualified leads? There are many different call to actions buttons you can chose from, so

March 23, 2015 0 Read More

The Facebook Firehose Finally Opens Up A Little


Facebook has recently linked up with a social data provider, DataSift to roll out a new tool that will allow marketers to examine users, posts and actions related to a given topic or product discussion. This can be a pretty useful tool for Facebook Ads research. Topic Data will allow

March 13, 2015 0 Read More

PSA: Your Facebook Likes Will Decrease Today


In an effort to make audience data even more meaningful for businesses, Facebook has updated the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts. This new change will improve insights on the people who actively follow their Page and makes it easier

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Watch Out For This Facebook “Verified Page” Scam


Users beware, there is a new Facebook Scam going around asking users to verify their accounts. It shows up as a notification like the one below, and once granted access, allows the hijacker full control of the page. If you have any doubts at all about the source of the

March 12, 2015 0 Read More

How To Target Influencers With Facebook Ads


After 4 years of waiting, Facebook was recently granted a patent entitled “identify influencers and experts in a social network”. It is a method of discerning which influencers are the most effective and then directly targeting them, charging companies a substantial amount of money on the process. In simpler terms,

March 11, 2015 0 Read More

3 Benefits of Using Facebook Advertising For Your Business/Product


1. Creative Control: Advertising your business on Facebook is a great way to avoid ad fatigue. You have the flexibility to try new creative whenever you please and go to market with new images quicker with less work. 2. Enhanced Targeting: Facebook Ads has a tool called look-alike audiences to

March 6, 2015 0 Read More

The Ideal Sequencing of Video Facebook Ads and Photo Facebook Ads


Last November Facebook conducted an eight day study, two four day phases, where they tested three sequencing strategies in both desktop and mobile News Feeds. Each group was targeted with a single ad, either a video or photo: • Video ad followed by photo ad (photo is the same as

March 5, 2015 0 Read More

Facebook (Finally) Launches Official Ads Manager App


With 2 million active advertisers on Facebook, the social media giant launched an App to better serve the profound mobile advertiser base managing their ads from their smartphones. Facebook Ads Manager is available on iOS and allows users to easily: • Create New Ads – with the simple to use

February 26, 2015 0 Read More