Recent News

Facebook (Finally) Launches Official Ads Manager App


With 2 million active advertisers on Facebook, the social media giant launched an App to better serve the profound mobile advertiser base managing their ads from their smartphones. Facebook Ads Manager is available on iOS and allows users to easily: • Create New Ads – with the simple to use

February 26, 2015 0 Read More

Why Viewed Impressions Are More Valuable Than Served Impressions on Facebook Ads


When an ad is served, it means that a publisher has told its system to deliver an ad. The ad can be shown in a place where a lot of people see it, like on a website homepage, or it can appear further down at the bottom of the page

February 24, 2015 0 Read More

Introducing Facebook Ads Relevance Scores


Facebook has many tools to help marketers track how relevant their ads are and over the next week they will be adding one more to their repertoire. A visible metric score will now appear in ads reporting based on the positive and negative feedback received from the target audience. Positive

February 13, 2015 0 Read More

Facebook Introduces Cinemagraphs AKA Animated GIF Ads


Cinemagraphs are still photographs in which a minor and repeated movement occurs. You might know them by another name… GIFs! They wbecame popular in the advertising world over the past two years or so and Facebook is roll out their own ad product featuring good old GIFs. The new ads

February 10, 2015 0 Read More

Facebook Introduces Multi-Product Ads And Enhanced Custom Audiences


To help business continue to drive conversions, Facebook announced two new enhancements that make marketing on Facebook even more powerful. Get ready, this new ad type is a game changer! Facebook now allows marketers to provide multiple offsite links to showcase multiple products at once, in one Facebook Ad. Multi-product

February 6, 2015 0 Read More

Valentines Day Facebook Ad Promotions


Back on Valentines Day 2014, 1 million people in the US changed their relationship status on Facebook. 146,000 people changed their status to engaged, 339,000 people changed their status from “In a relationship” to “Single”, and 335,000 people changed their status from “Single” to “In a relationship”. Facebook is the

February 4, 2015 0 Read More

3 Powerful Facebook Ad Targeting Strategies


Getting your Facebook Ads in front of a very precise and motivated segment of an audience is the ultimate goal for Marketers. Here are a few powerful Facebook Ad Strategies that you may not be using. 1. Recent Purchasing Behavior: Our spending habits provide vital information for companies that are

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Using Facebook Graph Search To Improve Your Marketing


In 2013, Facebook introduced changes to their Graph Search Feature to give answers to natural language queries, like Pages About The New York Yankees. Graph search operates by use of a search algorithm similar to traditional search engines such as Google. However, this feature is distinguished as a semantic search

February 3, 2015 0 Read More

How To: Uncover Your Competitors Facebook Ads


There are dozens of marketing tools that you are probably already using to monitor your own performance, but there are plenty of good reasons to see what your competitors are doing too. Whether its for inspiration, to get a leg up on competition, or just to be nosey, here are

January 30, 2015 0 Read More

Beyond The Clicks: Measuring The True Effectiveness of Facebook Ads


A new measurement tool announced by Facebook on January 27th, 2014 will allow marketers to truly determine the reach and effectiveness of their Facebook Ads Campaign as a whole. Lift Measurement is basically a metric that determines additional reach and/or sales caused by an ad’s effect throughout a lifetime of

January 28, 2015 0 Read More