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Measuring Facebook Ad Success


Measuring success on your Facebook Ads can be very complex. If you are only looking at how many clicks you got, you may be overlooking important data. There are a lot of options when it comes to reporting tools and metrics and some carry more weight than others. Here are

May 22, 2015 0 Read More

Advanced Facebook Ad Targeting


To acheive the greates return on your Facebook advertising investment, you need to understand your target audience. Use the following tips to keep your cost per click low and conversion rates high. 1. Research Audience Data: Using the search tool bar, type the phrase “pages likes by people who like

May 21, 2015 0 Read More

Latest Facts & Stats For Facebook Marketers


Things change pretty quick in the Facebook world and marketers need to keep up with the rapid growth. In 2008 when the first social media network was “just a passing fad” there were about 50 million users. Today thee are nearly 1.4 billion users worldwide. The USA and Canada is

April 29, 2015 0 Read More

LEAKED: Facebook Ads Will Soon Offer Instagram Ads Via Ads Manager


Are you ready for self-serve advertising on Instagram? The below screenshot was taken today, showing the Facebook Ads Manager’s newest placement option: Instagram. Apparently, this was a bug in Facebook’s system and should not have been rolled out. The new placement was quickly removed, but this is hard evidence that

April 28, 2015 0 Read More

3 Stats That Will Improve Your Facebook Marketing


There are plenty of states relating to Facebook advertising but most are meaningless for a business owner advertising on Facebook. Here are a few statistics that will put your advertising strategies in perspective and help you make better decisions regarding Facebook Marketing. 1. Relevance Score: Relevance Scores affect Facebook’s willingness

April 27, 2015 0 Read More

Tips To Improve Your Facebook Ad Campaign


Here are some very easy fixes to increase Facebook ad conversion rates without simply increasing as spend. The best part is they are quick and easy to implement. 1. Target followers of similar brands: Find specific brands that share your customer base. By targeting their customer base you can find

April 22, 2015 0 Read More

How To Get Insane ROI From Facebook Ads


Retargeting. If your not using, you are losing out on ALOT of money. Retargeting is showing ads to people that have already been to your website but haven’t converted yet. These people are very likely to visit again and buy, but your job now is to keep your brand and

April 21, 2015 0 Read More

Facebook Ads Split Testing – The Basics


In order to understand if your Facebook advertising is working, you need to understand split testing. Use these basic tips below to recognize what’s working and what’s not to ultimately improve your campaigns ROI. For a split test to be reliable, ever ad you’re testing will need to generate a

April 20, 2015 0 Read More

Targeting Facebook Ads Based On Device


When it comes to targeting Generation X users with Facebook Ads, marketers assume the best way to reach them is on mobile. A recent study shows that may not be the case. As the info graphic below shows, device usage varies from generation to generation based upon what the activity

April 14, 2015 0 Read More

Four Ways To Create A Viral Facebook Video Ad


At this point in the game, we realize that if your not paying for Facebook ads, the likelihood of a small business getting in front of its target audience isn’t high. The good news is, if you’re willing to pay just a little, there are a number of steps you

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