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Facebook Is Overcharging Your Ad Spend And It’s A Good Thing

Facebook dropped a small but interesting ads update regarding how they will spend your daily budgets at their recent F8 Developer Conference in July 2016. Basically, they’re going to overcharge you.  And that’s a good thing. According to their recent 2.8 API update, you may be charged 25% more than

July 16, 2016 0 Read More

How To Bulk Edit Products In Shopify

Justin Cener here with a quick video on how to do bulk editing of your products inside of Shopify. Bulk editing is perfect when you have multiple variants on your product and don’t want to sit there editing each one individually. There’s a couple ways to do it… The old fashioned

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Automated Facebook Ads Comment Moderation Using Page Settings

Justin Cener here with a quick but powerful tip to keep your Facebook Ads working perfectly. This is going to save you a lot of time, frustration, and, most importantly, headaches. I’m going to show you how to setup automatic page moderation and more specifically, post moderation in terms of comments

July 11, 2016 0 Read More

How Pokemon Go Just Created The Next Big Marketing Channel

Pokemon Go is a worldwide hit. It’s been out for just a handful of days and anyone who’s followed the game’s meteoric rise to the top of the App Stores can attest to that. You can’t go on social media without seeing someone’s latest catch or newest evolution or, and

July 9, 2016 0 Read More

4 Ways of Using Facebook Video Comments to Positively Impact Your Ads

I’m always a fan of staying ahead of the curve. As soon as Facebook releases a new feature, or there’s a sign of change, I try to jump on top of it right away. Those that know me a little by now, will know that I try to find out

July 7, 2016 0 Read More

Measuring Facebook Ad Success

Measuring success on your Facebook Ads can be very complex. If you are only looking at how many clicks you got, you may be overlooking important data. There are a lot of options when it comes to reporting tools and metrics and some carry more weight than others. Here are

May 22, 2015 0 Read More

Advanced Facebook Ad Targeting

To acheive the greates return on your Facebook advertising investment, you need to understand your target audience. Use the following tips to keep your cost per click low and conversion rates high. 1. Research Audience Data: Using the search tool bar, type the phrase “pages likes by people who like

May 21, 2015 0 Read More

Latest Facts & Stats For Facebook Marketers

Things change pretty quick in the Facebook world and marketers need to keep up with the rapid growth. In 2008 when the first social media network was “just a passing fad” there were about 50 million users. Today thee are nearly 1.4 billion users worldwide. The USA and Canada is

April 29, 2015 0 Read More

LEAKED: Facebook Ads Will Soon Offer Instagram Ads Via Ads Manager

Are you ready for self-serve advertising on Instagram? The below screenshot was taken today, showing the Facebook Ads Manager’s newest placement option: Instagram. Apparently, this was a bug in Facebook’s system and should not have been rolled out. The new placement was quickly removed, but this is hard evidence that

April 28, 2015 0 Read More

3 Stats That Will Improve Your Facebook Marketing

There are plenty of states relating to Facebook advertising but most are meaningless for a business owner advertising on Facebook. Here are a few statistics that will put your advertising strategies in perspective and help you make better decisions regarding Facebook Marketing. 1. Relevance Score: Relevance Scores affect Facebook’s willingness

April 27, 2015 0 Read More