Over the last years small business started to feel left behind when Facebook began to curb Pages organic reach in News Feeds. Facebook made it clear that the best way to reach customers is to pay for advertising. After years and years of working hard to build a community around
Facebook groups can support your community building and marketing efforts in a number of ways. 1. Create a Community Around an Event: Holding a seminar or a special giveaway for people who sign up? Creating a group around the event is a great way provide a space for members to
Facebook has announced a new feature that allows you to target expats living within a given country or originating from a specific county. You can now display ads to people born in Brazil and living in India or any of its 92 million people who live abroad on its network.
Many people are familiar with Facebook ad targeting, but did you know you can target any organic post to a certain demographic? With the decline in Facebook page reach, post targeting may be a feature you need to start using to get your posts in front of the right audience.
vWith more than 2 millions business already advertising on Facebook, gaining an audience’s attention is getting harder by the day. Here are a few tips to focus on when setting up your ad campaigns. • Buyer Personas: Often times online retailers try to attract as many people as possible. This
In November 2014 Facebook identified three offenses that will leave a brand in danger of losing its organic reach. 1. Posts that solely push people to buy a product or install an app 2. Posts that push people to enter promotions and sweepstakes with no real context 3. Posts that
As part of its Q4 earnings call, Facebook announced that 3 billion videos are viewed on its site each day. However, many marketers are still struggling with how they can maximize the platform. Here are a few pointers: 1. The 3 second rule: Facebook defines a video view as a
Selecting a call to action buttons requires considering your target audience as well as your link objective. What will users be required to do after clicking on the button? Who are the users? Page followers? Qualified leads? There are many different call to actions buttons you can chose from, so
Facebook has recently linked up with a social data provider, DataSift to roll out a new tool that will allow marketers to examine users, posts and actions related to a given topic or product discussion. This can be a pretty useful tool for Facebook Ads research. Topic Data will allow
In an effort to make audience data even more meaningful for businesses, Facebook has updated the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts. This new change will improve insights on the people who actively follow their Page and makes it easier