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Tips To Improve Your Facebook Ad Campaign

Here are some very easy fixes to increase Facebook ad conversion rates without simply increasing as spend. The best part is they are quick and easy to implement. 1. Target followers of similar brands: Find specific brands that share your customer base. By targeting their customer base you can find

April 22, 2015 0 Read More

How To Get Insane ROI From Facebook Ads

Retargeting. If your not using, you are losing out on ALOT of money. Retargeting is showing ads to people that have already been to your website but haven’t converted yet. These people are very likely to visit again and buy, but your job now is to keep your brand and

April 21, 2015 0 Read More

Facebook Ads Split Testing – The Basics

In order to understand if your Facebook advertising is working, you need to understand split testing. Use these basic tips below to recognize what’s working and what’s not to ultimately improve your campaigns ROI. For a split test to be reliable, ever ad you’re testing will need to generate a

April 20, 2015 0 Read More

Targeting Facebook Ads Based On Device

When it comes to targeting Generation X users with Facebook Ads, marketers assume the best way to reach them is on mobile. A recent study shows that may not be the case. As the info graphic below shows, device usage varies from generation to generation based upon what the activity

April 14, 2015 0 Read More

Four Ways To Create A Viral Facebook Video Ad

At this point in the game, we realize that if your not paying for Facebook ads, the likelihood of a small business getting in front of its target audience isn’t high. The good news is, if you’re willing to pay just a little, there are a number of steps you

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Facebook Video Ads To Overtake YouTube in 2015 Advertising

A recent study of 125 agencies, brands and publishers found that 87 percent said they are planning to run Facebook video ad campaigns, knocking YouTube out of the leader position in video advertising. The power of Facebook’s in-stream video ad placements has made it the video advertising platform of 2015.

April 9, 2015 0 Read More

What You Should Know About ‘Place Tips’ For Facebook Ads

Facebook’s new feature, Place Tips, provides users with location based recommendations that appear at the top of news feeds whenever you are in close proximity to a location where the feature is active. The feature will include an info card with quick facts related to that business and if a

April 8, 2015 0 Read More

SEO and SEM Tips and Prediction

It is no surprise that any digital marking expert would say that the major trend for 2015 is mobile. Mobile marketing is the fastest growing digital advertising channel in the US, but it is just one component of the equation. Here are some other SEO and SEM tips for the

April 6, 2015 0 Read More

Facebook Ask Small Businesses to “Evolve With Us”

Over the last years small business started to feel left behind when Facebook began to curb Pages organic reach in News Feeds. Facebook made it clear that the best way to reach customers is to pay for advertising. After years and years of working hard to build a community around

April 4, 2015 0 Read More

Using Facebook Groups For Your Business

Facebook groups can support your community building and marketing efforts in a number of ways. 1. Create a Community Around an Event: Holding a seminar or a special giveaway for people who sign up? Creating a group around the event is a great way provide a space for members to

April 3, 2015 0 Read More