To help business continue to drive conversions, Facebook announced two new enhancements that make marketing on Facebook even more powerful. Get ready, this new ad type is a game changer!
Facebook now allows marketers to provide multiple offsite links to showcase multiple products at once, in one Facebook Ad. Multi-product ads allow you to showcase three products within a single ad on both desktop and mobile. Each product will have its own image, description and click target. Using the power editor, users can now ad multiple images and links in one ad where the links appear as square images with a short description and headline below. It should likely roll out to the Ads Manager in the coming year.
Facebook will also roll out several enhancements to Custom Audiences from your website, allowing business to reach people faster and build more targeted audiences. This new feature in the Ads Manager and Power Editor will allow marketers to easily build certain kinds of audiences for example, people who haven’t visited your website in a while. They will also be rolling out a new feature that allows advertisers to automatically build audiences based on past activity history on their website.
If you have multiple products to promote, give Multi-Product Facebook Ads a try today!