It is no surprise that any digital marking expert would say that the major trend for 2015 is mobile. Mobile marketing is the fastest growing digital advertising channel in the US, but it is just one component of the equation.
Here are some other SEO and SEM tips for the rest of this year.
Content Is Still King: People have learned to spot web spam more quickly and are much less patient because of it. Quality content has always been essential but it is more important than ever right now.
Bloggers: Networking with journalists will be another important strategy for marking. Google pays a lot of attention to authoritative, recognized media sites.
Structured Data: Only .3 percent of Website domains take advantage of structured data even though they rank 4 positions higher in average in search results. Just using the basics like links and meta descriptions will result in better rankings.
Video Advertising: Site such as Youtube offer potential for raising bran awareness and increasing conversion rates. It may be expand the viewers experience of you brand in 30 to 60 seconds as compared to 5 seconds in an ad display.
Responsive Website Design: You need to have a few responsive landing pages designed specifically for your pay per click traffic. Make sure to offer a great user experience for small screens as well.
Make sure to take advantage of all your options when marketing online this year. For more tips on how to reach your target market, contact us today.