Facebook Ad Strategy

Super Powerful Facebook Ads Website Custom Audience Updates

Today’s post is an important news update from Facebook, and in case you haven’t it seen already, I just wanted to quickly share with you the powerful new marketing features Facebook is rolling out (announced in early May, 2016). So what’s the deal? Well, the most important and exciting part of the announcement was the […]

Facebook Ads Tutorial: Flex Targeting to Narrow Audience Explained

Simply put, “flex targeting”, also known as “intersecting” or the “narrow audience tool”,  allows you to create laser-focused high-converting Facebook ads, when implemented properly. Before you go crazy and start creating insanely targeted ads with the information I’m going to give you, here are the prerequisites: You have to have a Facebook Ads account You have […]

Facebook Ads Tutorial: Website Conversion Photo Post Ad Hidden Trick

Website Conversion Photo Posts are easily the number one Facebook Ad objective available to marketers. It’s imperative that anyone doing anything on Facebook Ads understands how to unlock this somewhat hidden functionality. The Website Conversion Photo Post is a hybrid ad type combining the Website Conversion objective (which leverages the super powerful FB Pixel) and […]

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