Facebook groups can support your community building and marketing efforts in a number of ways.
1. Create a Community Around an Event: Holding a seminar or a special giveaway for people who sign up? Creating a group around the event is a great way provide a space for members to interact with each other, get in touch with the creator and discuss content. You will find that it is easier to communicate with your audience and your customers will appreciate the added level of support.
2. Launch a Group for a Program, Product or Service: Thinking about launching a new product? Making a Facebook group for a beta round of testing would be a tremendous help. Its a safe place where members can give feedback and have honest conversations.
3. Build a Networking Group: Are you new to your industry or just needing some advise on a service or product? Facebook groups can be a great way to create a learning opportunity for everyone to benefit. not only can you learn and discuss current strategies, but you can offer value and gain friends in the industry.
You can run ads to build your group or organic posts to your fan page, i.e. Join our Secret Group and provide the link. Remember, with groups, EVERYONE in the group sees your posts so the reach is significantly larger.