Facebook Strategy

Super Powerful Facebook Ads Website Custom Audience Updates

Today’s post is an important news update from Facebook, and in case you haven’t it seen already, I just wanted to quickly share with you the powerful new marketing features Facebook is rolling out (announced in early May, 2016). So what’s the deal? Well, the most important and exciting part of the announcement was the […]

Facebook Ads Tutorial: Flex Targeting to Narrow Audience Explained

Simply put, “flex targeting”, also known as “intersecting” or the “narrow audience tool”,  allows you to create laser-focused high-converting Facebook ads, when implemented properly. Before you go crazy and start creating insanely targeted ads with the information I’m going to give you, here are the prerequisites: You have to have a Facebook Ads account You have […]

Facebook Is Overcharging Your Ad Spend And It’s A Good Thing

Facebook dropped a small but interesting ads update regarding how they will spend your daily budgets at their recent F8 Developer Conference in July 2016. Basically, they’re going to overcharge you.  And that’s a good thing. According to their recent 2.8 API update, you may be charged 25% more than you set for your daily […]

Advanced Facebook Ad Targeting

To acheive the greates return on your Facebook advertising investment, you need to understand your target audience. Use the following tips to keep your cost per click low and conversion rates high. 1. Research Audience Data: Using the search tool bar, type the phrase “pages likes by people who like X page”. This will allow […]

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