Facebook Ads And Shopify Expert
Facebook has announced a new feature that allows you to target expats living within a given country or originating from a specific county. You can now display ads to people born in Brazil and living in India or any of its 92 million people who live abroad on its network. The possibilities are truly endless. […]
Facebook has recently linked up with a social data provider, DataSift to roll out a new tool that will allow marketers to examine users, posts and actions related to a given topic or product discussion. This can be a pretty useful tool for Facebook Ads research. Topic Data will allow marketers to use the information […]
In an effort to make audience data even more meaningful for businesses, Facebook has updated the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts. This new change will improve insights on the people who actively follow their Page and makes it easier for businesses to find people […]
Users beware, there is a new Facebook Scam going around asking users to verify their accounts. It shows up as a notification like the one below, and once granted access, allows the hijacker full control of the page. If you have any doubts at all about the source of the page verification message you’ve received, […]
After 4 years of waiting, Facebook was recently granted a patent entitled “identify influencers and experts in a social network”. It is a method of discerning which influencers are the most effective and then directly targeting them, charging companies a substantial amount of money on the process. In simpler terms, really really really effective Facebook […]
1. Creative Control: Advertising your business on Facebook is a great way to avoid ad fatigue. You have the flexibility to try new creative whenever you please and go to market with new images quicker with less work. 2. Enhanced Targeting: Facebook Ads has a tool called look-alike audiences to help find similar customer base, […]
Last November Facebook conducted an eight day study, two four day phases, where they tested three sequencing strategies in both desktop and mobile News Feeds. Each group was targeted with a single ad, either a video or photo: • Video ad followed by photo ad (photo is the same as the thumbnail of the video) […]
With 2 million active advertisers on Facebook, the social media giant launched an App to better serve the profound mobile advertiser base managing their ads from their smartphones. Facebook Ads Manager is available on iOS and allows users to easily: • Create New Ads – with the simple to use interface you can design ads […]
When an ad is served, it means that a publisher has told its system to deliver an ad. The ad can be shown in a place where a lot of people see it, like on a website homepage, or it can appear further down at the bottom of the page where no one sees it. […]
Facebook has many tools to help marketers track how relevant their ads are and over the next week they will be adding one more to their repertoire. A visible metric score will now appear in ads reporting based on the positive and negative feedback received from the target audience. Positive indicators vary depending on the […]