Year: 2014

Facebook Officially Announces Call-To-Action Button For Pages

Facebook Page Admins will soon be able to choose from seven different Call To Action (CTA) buttons, giving marketers a new way to drive traffic directly to their site or app. These buttons, which will sit on top of the page’s cover photo, are a welcome addition to almost any Facebook Ads Strategy. The seven […]

Facebook Improves Tools To Help Pages Connect With Target Audience

Facebook has recently responded to requests for better targeting and more intelligence by introducing ways to target posts, remove posts that are no longer relevant, and identify popular link that you haven’t shared on your page. These new features will be nice additions to your Facebook Marketing Strategy. Interest Targeting: Allows you to target smaller […]

5 Ways To Use Facebook Website Custom Audiences

Facebook’s Website Custom Audiences (WCA) tool is an impressive new development in the Facebook Advertising Ecosystem. If you are not using it, you are missing out on an incredibly powerful tool. Seriously… if you’re not using Custom Audiences in your Facebook Marketing Strategy, you need to read this and take action today. Custom Audiences makes […]

2015 Facebook Cheat Sheet – All Sizes, Dimensions, and Guidelines

Just released for 2015 – the totally updated Facebook Cheat Sheet including all image sizes, dimensions, and guidelines. If you’re a Facebook Marketer, save this cheat sheet ASAP! Included below is the Facebook Cover Photo Dimensions, Facebook Profile Photo Dimensions, Photo Post Ad Sizes, and much more.

How To Prevent a Facebook Ads Account Suspension

Facebook is all about their users – all 1.5+ Billion of them, so it’s no surprise that they look to enforce rules and regulations that preserve a high-end user experience. For Facebook Marketing Experts, that means keeping up with an ever-changing landscape of rules, guidelines, and tactics. The quickest way to stop a marketer dead […]

Put Up or Shut Up – Live Facebook Ad Campaigns December 2014

The term expert or ninja gets thrown around a lot these days. It seems like everyone and their dog wants to pitch themselves as a social media expert. I like to put up or shut up, so here’s just a few of my current campaigns running as of early December 2014. ALL of these ads […]

Awesome Tool to Randomly Pick a Winner for Facebook Timeline Contests or Giveaways

Facebook recently changed their guidelines regarding contests and giveaways for Facebook Pages.  The new change allows Page Admins the ability to run contests without the need for a 3rd Party Contest App.  What does this mean?  Facebook Admins can now run contests directly in the Timeline through a simple status update.

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