Facebook Ads And Shopify Expert
vWith more than 2 millions business already advertising on Facebook, gaining an audience’s attention is getting harder by the day. Here are a few tips to focus on when setting up your ad campaigns. • Buyer Personas: Often times online retailers try to attract as many people as possible. This is actually working against them, […]
In November 2014 Facebook identified three offenses that will leave a brand in danger of losing its organic reach. 1. Posts that solely push people to buy a product or install an app 2. Posts that push people to enter promotions and sweepstakes with no real context 3. Posts that reuse the same exact content […]
As part of its Q4 earnings call, Facebook announced that 3 billion videos are viewed on its site each day. However, many marketers are still struggling with how they can maximize the platform. Here are a few pointers: 1. The 3 second rule: Facebook defines a video view as a view of three seconds or […]
Selecting a call to action buttons requires considering your target audience as well as your link objective. What will users be required to do after clicking on the button? Who are the users? Page followers? Qualified leads? There are many different call to actions buttons you can chose from, so understanding how users react to […]
After 4 years of waiting, Facebook was recently granted a patent entitled “identify influencers and experts in a social network”. It is a method of discerning which influencers are the most effective and then directly targeting them, charging companies a substantial amount of money on the process. In simpler terms, really really really effective Facebook […]
Cinemagraphs are still photographs in which a minor and repeated movement occurs. You might know them by another name… GIFs! They wbecame popular in the advertising world over the past two years or so and Facebook is roll out their own ad product featuring good old GIFs. The new ads are strangely entrancing, enough to […]
To help business continue to drive conversions, Facebook announced two new enhancements that make marketing on Facebook even more powerful. Get ready, this new ad type is a game changer! Facebook now allows marketers to provide multiple offsite links to showcase multiple products at once, in one Facebook Ad. Multi-product ads allow you to showcase […]
Getting your Facebook Ads in front of a very precise and motivated segment of an audience is the ultimate goal for Marketers. Here are a few powerful Facebook Ad Strategies that you may not be using. 1. Recent Purchasing Behavior: Our spending habits provide vital information for companies that are attempting to tailor their products […]
In 2013, Facebook introduced changes to their Graph Search Feature to give answers to natural language queries, like Pages About The New York Yankees. Graph search operates by use of a search algorithm similar to traditional search engines such as Google. However, this feature is distinguished as a semantic search engine, searching based on intended […]
There are dozens of marketing tools that you are probably already using to monitor your own performance, but there are plenty of good reasons to see what your competitors are doing too. Whether its for inspiration, to get a leg up on competition, or just to be nosey, here are some awesome search strings you […]