Month: May 2015

Measuring Facebook Ad Success

Measuring success on your Facebook Ads can be very complex. If you are only looking at how many clicks you got, you may be overlooking important data. There are a lot of options when it comes to reporting tools and metrics and some carry more weight than others. Here are three metrics that can help […]

Advanced Facebook Ad Targeting

To acheive the greates return on your Facebook advertising investment, you need to understand your target audience. Use the following tips to keep your cost per click low and conversion rates high. 1. Research Audience Data: Using the search tool bar, type the phrase “pages likes by people who like X page”. This will allow […]

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