To acheive the greates return on your Facebook advertising investment, you need to
understand your target audience. Use the following tips to keep your cost per click low
and conversion rates high.
1. Research Audience Data: Using the search tool bar, type the phrase “pages likes by
people who like X page”. This will allow you to determine the types of pages fans are
interested in and learn the interests of that specific audience. Now you can use that
information and cross reference those interests with Audience Insigts. Now you have key
elements such as age, gender, device usage, income, household size and purchase
behavior.
2. Fans by Location: To further narrow your search, type the following phrase into the
graph search, ” pages liked by people who like x who live in X city”. Now use these
results and cross reference with Audience Insights. This type of data is invaluable and
can dramatically alter the course of your advertising.
3. Occupation by Location: Lastly, type the following phrase into Facebook search, ”
pages liked by (occupation) who live in (location). Now cross reference those pages
with Audience Insights. Now you have a full understanding of your target market.
Now, the only thing left to do is use the information you have obtained for an effective
Facebook ad campaign.
Want more help researching your target market? Contact us today!