Facebook Ads And Shopify Expert
The Facebook Ads Power Editor is a super-powered tool that you should be leveraging for your Facebook Marketing Campaigns. You can easily split-test and scale your ad sets in just a few clicks, once you figure out the learning curve that exists inside the Power Editor. Oh, and that learning curve is kind of steep […]
Facebook dropped a small but interesting ads update regarding how they will spend your daily budgets at their recent F8 Developer Conference in July 2016. Basically, they’re going to overcharge you. And that’s a good thing. According to their recent 2.8 API update, you may be charged 25% more than you set for your daily […]
Justin Cener here with a quick but powerful tip to keep your Facebook Ads working perfectly. This is going to save you a lot of time, frustration, and, most importantly, headaches. I’m going to show you how to setup automatic page moderation and more specifically, post moderation in terms of comments that are getting posted to […]
I’m always a fan of staying ahead of the curve. As soon as Facebook releases a new feature, or there’s a sign of change, I try to jump on top of it right away. Those that know me a little by now, will know that I try to find out as much as I can, […]
To acheive the greates return on your Facebook advertising investment, you need to understand your target audience. Use the following tips to keep your cost per click low and conversion rates high. 1. Research Audience Data: Using the search tool bar, type the phrase “pages likes by people who like X page”. This will allow […]
Things change pretty quick in the Facebook world and marketers need to keep up with the rapid growth. In 2008 when the first social media network was “just a passing fad” there were about 50 million users. Today thee are nearly 1.4 billion users worldwide. The USA and Canada is now just a subset of […]
Are you ready for self-serve advertising on Instagram? The below screenshot was taken today, showing the Facebook Ads Manager’s newest placement option: Instagram. Apparently, this was a bug in Facebook’s system and should not have been rolled out. The new placement was quickly removed, but this is hard evidence that Instagram Ads are coming. This […]
There are plenty of states relating to Facebook advertising but most are meaningless for a business owner advertising on Facebook. Here are a few statistics that will put your advertising strategies in perspective and help you make better decisions regarding Facebook Marketing. 1. Relevance Score: Relevance Scores affect Facebook’s willingness to display your ad in […]
Here are some very easy fixes to increase Facebook ad conversion rates without simply increasing as spend. The best part is they are quick and easy to implement. 1. Target followers of similar brands: Find specific brands that share your customer base. By targeting their customer base you can find out more details about your […]
Retargeting. If your not using, you are losing out on ALOT of money. Retargeting is showing ads to people that have already been to your website but haven’t converted yet. These people are very likely to visit again and buy, but your job now is to keep your brand and positioning at the top of […]